Dedh Ishqiya holds well during the week at the Box Office

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Posted on January 18th, 2014 in Movies, News, Press Release

dedhishqiyaboDedh Ishqiya, sequel to the successful Ishqiya, opened slow on Friday but grew almost 70 percent over the weekend with Saturday and Sunday and maintained a steady run during the week.

The week figures according to trade analysis for India totalled to 19.5 crores net and overseas added another 5.30 crores. With a second weekend looking steady due to excellent word of mouth and critic reviews and clear run at the box office without any major release in the week.

Starring Madhuri Dixit, Huma Quershi, Arshad Warsi and Naseeruddin Shah, the film has received rave reviews. We here at Bollyspice gave it 3.5 stars saying, “Dedh Ishqiya is an even better watch than its prequel and entertains with its dry humour, terrific dialogue and electric chemistry. It’s definitely one to watch, if only for the powerful performances from the all the leads and that exquisite Madhuri charm.”

According to trade, Dedh Ishqiya also will do well with ancilliary deals like satellite and music.

Taking on from where we left off, Dedh Ishqiya discovers yet another escapade of Khalujan (Naseeruddin Shah) and Babban (Arshad Warsi), a poetic journey underlined with revenge, drama and deception.
The Begum (Madhuri Dixit-Nene) of Mahmudabad is hosting a festival of poetry and music in her mansion. The country’s best poets are in town. Khalujan posing as the Nawaab of Chandpur, is participating as a poet in the festival.

He is not there merely to show off his poetic wares but to impress the widowed Begum who, as the grapevine suggests, is scouting for a husband -preferably a poet.

Babban (Arshad Warsi) arrives in Mahmudabad to take Khalujan back to their old life but his plans change the moment he sets his eyes on Begum’s maid and confidant, Munira alias Muniya (Huma Qureshi), a brash and sexy young woman.

Muniya too has plans of her own. She leaves the palace every now and then in a disguise to meet gangsters in dark alleys. The palace is rife with intrigue.

The shayari is dropped for the guns, daring chases and hidden intentions. In the end, love triumphs even if the players of the story do not.

Dedh Ishqiya is a story of romance between individuals caught in a web of crime, suspense, passion & deceit.

Kuch Toh Bolo!

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