Day 1 of Lakme India Fashion Week Summer/Resort 2014 saw the premiere of impressive Fashion Films, with fashion editor Anaita Shroff. Ace photographer Vikram Bawa presented two special films directed by him, at the event.
The first film featured Queenie Singh’s latest line in the fashion film format through Vikram’s lens, for ‘Jewels by Queenie’. The amorous Black and White video, with Queenie as the model, captures her stunning jewellery in all its glory, highlighting the essence of the classic brand. Diamonds, glamour, shimmer, beauty, and seductive music- the film has it all. Queenie, who was present at the event, looked ravishing in red. Vikram also presented a spectacular, fast paced film for the young and talented designer Sonakshi Raaj.
Talking about his fashion films, Vikram Bawa, said “I loved the experience of creating these films. Fashion films give lensmen a larger canvas. Who could have been better to present the brands, than the gorgeous brand custodians, themselves, showcasing their creations in their unique style? I had the best models.”
Various other popular brands such as Mawi London, Sreejith Jeevan’s Rouka, Vogue India, Tanya Sharma’s Gaga and Barkha ‘n’ Sonzal participated in the showing, each film exhibiting its distinct soul.