Sid Mallya announces a digital initiative for a philanthropic cause

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14may_SidMallya-BdayCharityBirthdays, a time of happiness for everyone, are also a great opportunity to make memories. Stylish scion Sid Mallya does just that every year by sharing this joy not only with his loved ones but also with his numerous fans.

To celebrate his birthday this year, Sid has invited his fans to post birthday wishes for him on Twitter using the hashtag #HappyBirthdaySid. The Cover photo of Sid’s Facebook Page displays a live counter that will simultaneously show the number of wishes by fans via the hashtag on Twitter. Sid has decided to donate the amount corresponding to the total number of wishes received, to a cause close to his heart.

Sid considers his fans as an extension of himself, thus staying connected and urging them to share his beliefs as much as possible. Through this unique idea, he aims to do the same while also fulfilling his birthday custom of making a difference and contributing to a larger cause . Here’s wishing Sid a very Happy Birthday!

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