‘Dhoom 3’ is breaking records left, right and centre. After the biggest opening day ever, it went on to score the fastest 100 crore ever in mere three days. Later, it continued to score quite heavily during weekdays as well with the big holiday of Christmas bringing it to the peak all over again. As a result, the film had a tremendous first week – again the biggest ever in the history of Indian cinema – with over 180 cr coming in just from the Hindi version.
Now these are mind boggling numbers by all means, especially considering the fact that yet again, the film wasn’t a favourite of the critics this year. The reviews were mixed and though no one panned it, there were many questions asked around the script loopholes, acting department and even the intent behind its making. As is usually the case though, none of that mattered for the ‘aam junta’, as was proven by the footfalls that the film gained on all the seven days, not just in India but even overseas.
Yes, the fact cannot be denied that even amongst the audience the word of mouth wasn’t all around positive. However what worked in favour of this Aditya Chopra production was that just about everyone saw the film at least once and hence formed an opinion. In the time of rampant piracy, this too was good enough for the film to gain moolah on a continuous basis, hence resulting in ‘Dhoom 3’ gaining a blockbuster status in one week flat.
The way this Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra starrer is going, director Vijay Krishna Acharya is all set to be heralded as the director behind the biggest grosser ever for an Indian film. While 200 crore would be conveniently surpassed inside the second weekend itself, record of ‘Chennai Express’ (225 crore) would be broken before end of second week.
From this point on, the next target would be to gain an entry into the 250 crore club, of which Aamir Khan would be the founding member, as was the case with the 100 crore (Ghajini) and 200 crore (3 Idiots) club.
Joginder Tuteja tweets @tutejajoginder