Balaji Motion Pictures and WeChat have partnered to promote the former’s keenly awaited Ranveer Sigh – Sonakshi Sinha starrer Lootera. WeChat is a leading global mobile social communication application available in over 200 countries.
For the users, WeChat has also introduced a unique way to get closer to the stars of Lootera through the launch of the WeChat Official Lootera account. Users can now get the latest anecdotes on the movie from the closed sets by following the official account of Lootera, “LooteraTheFilm” on WeChat.
WeChat has launched its “Meet the Lootera Stars” contest, which will give fans an opportunity to meet the star cast of Lootera and interact with them. The meet and greet contest will be kick started on the 28th of June and will be open to WeChat users across India.
WeChat is also coming up with new “Emoticons” of the lead pair of the movie – Sonakshi Sinha and Ranveer Singh. After the huge success of the Varun Dhawan and Parineeti Chopra emoticons, the stars of upcoming film Lootera will now be featured on the application.
The film, produced by Ekta Kapoor, Shobha Kapoor and Anurag Kashyap, and distributed by Balaji Motion pictures, is set for a worldwide release on 5 July, 2013.