The Farhan Akhtar helmed war film 120 Bahadur will become the first film to release across the nation’s defence theatres through PictureTime’s cutting-edge mobile cinema network.
120 Bahadur will screen exclusively for the defence community in over 800 cinema halls across India when it opens globally on November 21.
Spearheaded by PictureTime in association with GenSync Brat Media, the rollout aims to bring world-class cinematic experiences to soldiers and their families posted across remote regions.
There are 1.5 million active soldiers and over six million viewers. But only 30 percent of India’s 20-million strong veteran and family audience have access to defence cinemas. With 120 Bahadur, PictureTime aims to expand the ecosystem to additionally reach the rest of the 70%.
Vishal Ramchandani, CEO, Excel Entertainment says, “ 120 Bahadur honours the courage and sacrifice of our armed forces. We feel truly privileged that the soldiers whose spirit the film celebrates will be watching it with their families.”
