It’s a common phenomenon that happens with brand endorsements, celebrities come and go according to their association clauses. Everyone just accepts the replacement and moves on. However, Aishwarya Rai Bachchan has been a very big asset not only to the film industry but to the entire nation on the whole. With her personality and global recognition, she raises the bar for every actress be in in films or endorsements. Hence it’s a privilege to be anywhere she has been or even being mentioned along with her name.
With all the strategies used by people to build up buzz around themselves, using a name like hers has become just another attention grabbing tool, even without her being involved. A clear example is the buzz about an actress replacing her as an endorser for a brand, whereas her association with the brand had ended early last year. In fact the brand had roped in another prominent celebrity after ARB, but seems like people can’t get over using her name for publicity, evidently.
Managing Director of the brand Ramesh Kalyanaraman clarifies, “We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading brand. He further added, ” Aishwarya Rai has been an integral part of Kalyan Jewellers’ brand building efforts. Our relationship with her is much beyond the brand’s association, we will be always thankful to her and wish her all success.”
Since the contract was over, Aishwarya was seen donning jewellery from different brands for various events as seen in the pictures put up by her stylist.