10th March 2017 – This was when Varun Dhawan and Alia Bhatt’s Badrinath Ki Dulhaniya hit the screens and emerged as a major Superhit.
2nd March 2018 – This is when Pulkit Samrat and Kriti Kharbanda’s Veerey Ki Wedding released and is a fun family entertainer.
“Call it coincidence but both films have a wedding as the central theme,” says an observer, “Badrinath Ki Dulhaniya, second in the ‘dulhaniya’ franchise from Karan Johar’s Dharma Productions after Humpty Sharma Ki Dulhaniya, had Varun Dhawan rooting for Alia Bhatt. The challenges that he faced and the obstacles that he clears in order to finally get his ‘dulhaniya’ was what the film was about. Now Veerey Ki Wedding is on the same lines as well. This time around, Pulkit Samrat and Kriti Kharbanda are in love and to ensure that their love finally wins, they need to make sure that their parents like each other as well.”
With a similar sounding title as well, Veerey Ki Wedding arrived this wedding season which also coincides with the festival of Holi.
“Badrinath Ki Dulhaniya was a big Holi release and saw very good opening for itself. It continued to gain momentum and eventually entered the 100 Crore Club with ease,” a trade expert adds, “Veerey Ki Wedding too is releasing on the occasion of Holi and that should boost the collections of the film. There is good promotional and marketing campaign that is currently running for this Asshu Trikha directed affair and as the release date comes close by, there would be quite some enhanced buzz for sure.”
Meanwhile, the songs from the film are already out in the form of ‘Mind Blowing’ (which comes across as a quintessential Salman Khan number) and ‘Hatt Ja Tau’ (which is the recreated version of a very popular Haryanvi number up North).
“Moreover, what further works in favor of the film is the fact that Pulkit Samrat is returning immediately after Fukrey Returns,” the observer adds, “That film was a smash success at the Box Office and went past the 80 crore mark. In fact it could well have made a dash towards the 100 crore mark if not for the arrival of Tiger Zinda Hai which interrupted its flow. Nonetheless, it is time now for Pulkit to score another success with Veerey Ki Wedding. This one is a fun entertainer in the making and he is catering well to the family audiences.”
What further adds weight to the film is the presence of Jimmy Sheirgill.
“He was the villain of the piece in Mukkabaaz and his act was appreciated by one and all. Now in Veerey Ki Wedding though he is playing a strong armed big brother all over again, it can’t really be classified as villainous. Instead, he tries to help his younger brother (played by Pulkit Samrat) to find his ‘dulhaniya’ (Kriti Kharbanda). Hence the film’s titled Veerey Ki Wedding,” our source informs.