Move over ‘Pen Apple Pineapple Pen’ and ‘Eye to Eye’, it’s now time for a Bollywood song to be stuck in people’s heads! Bank Chor presents ‘Tashreef’, the most ‘kick-ass’ song of the year, featuring a hook line that’ll make everyone get up (from their bums) and take notice.
An ode to the most ignored part of the human anatomy – the bum – the song is for everyone who has been kicked in the nether regions by the universe but hasn’t found a polite way of saying it. Well, the Bank Chors have obliged with a phrase that is sure to resonate with the common man: ‘Lag gayi tashreef’.
The music video of the song, featuring the three worst chors ever, Champak, Genda and Gulab, shows what literally happens when everything that has to go wrong, goes wrong, or basically when life is pointing at you and laughing its tashreef off! Coincidentally, Bank Chor’s lead actor, Riteish Deshmukh, put his Tashreef on the line for the video that’s shot in a jail, and can be seen embarrassed, humiliated and made fun of, clearly regretting the day he decided to shoot the song (or the movie).
Sung and composed by Rochak Kohli and written by Adheesh Verma, the hookline of the song, ‘Lag gayi tashreef’, can also easily be the marketing slogan of Bank Chor, as it seems to be the only Bollywood film that celebrates taking its own tashreef. In fact, to promote the song, Riteish did a ‘Twitter roast’, where he invited everyone to take his own Tashreef, that soon went on to trend across India for reasons no one can understand. Check it out here: http://www.twitter.com/RiteishD .
Says Riteish Deshmukh, “I wasn’t lying when I said that when I did Bank Chor, meri tashreef lag gayi thi… literally! The hookline captures the sentiment of the three chors in the movie, as well as what I went through while shooting the song.”
Adds singer-composer Rochak Kohli, “‘Tashreef’ is a song that I hope will connect with the common man and becomes a reason to laugh upon our daily struggles. How appropriate then that I composed it in the loo while on my Tashreef!”
Finally, producer Ashish Patil says, “Bollywood has been obsessed with the heart, the eyes and even the mouth but for the longest time have ignored the bum. So as Y-Films, it was our duty to pay respect to our ‘Tashreef’. You’re welcome!”
They not only released this version they went one step further!
A viral format on the internet that’s racked up millions of views, the ‘cups’ version of a song is a unique and fun way of performing a song through the percussive use of cups. Sung and composed by Rochak Kohli and written by Adheesh Verma, the ‘cups’ version of the song is an unplugged version of Tashreef with a focus on the percussion, so it’s simple and easy for anyone to perform with ‘Cups’
It took 43 takes for Riteish Deshmukh and the incompetent chors to get it right in one single take, but on doing so, they’ve finally become the first at something!
Says Riteish Deshmukh, “The only thing that we Bank Chors have been proud of so far is being part of the first movie that loves taking its own Tashreef. This time, at least I get to be happy that we are the first at something. I can’t wait to see if people will be able to do ‘Cups’ challenge or if they’ll have to say ‘Lag Gayi Tashreef!’”
To promote the song, the Bank Chors have come up with a unique marketing strategy, where they would challenge their friends to do the #TashreefCupsChallenge: try and do the cups version themselves and upload the video of the same. It remains to be seen how many friends of Riteish do the challenge (or if he has any friends at all).
Do you have it in you to do the #TashreefCupsChallenge? Check out the Bank Chors performing ‘Tashreef’ using only cups and simply recreate the same at your home using ‘Cups’! Record your 30 second performance and upload it, tagging Y-Films on any social media. And you stand a chance to win Bank Chors goodies! Click to share it on Fb: http://bit.ly/TashreefUnpluggedCupsVe… #BankChorOn16thJune
Self-confessedly India’s STUPIDEST comic thriller, Bank Chor, directed by Bumpy and produced by Ashish Patil, is all set to embarrass its makers when it releases in theaters on June 16. The trailer of the film is out on YouTube.com/YFilms. Please watch it. Pretty please.
