Bol Bachchan’s Unique NYC Promotion

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Yesterday in a special and unique promotion for the upcoming Bol Bachchan free kati rolls were given away in Times Square, New York City. Hundreds of free kati rolls were given out to New Yorkers in celebration of this weekend’s release of the Ajay Devgn-Abhishek Bachchan comedy from director Rohit Shetty! The was first promotion of its kind for a Bollywood film in North America and it was a hit.

Check out this fun video!

Bol Bachchan, which opens worldwide on Friday July 6th, is a madcap comedy action adventure, that also stars Asin and Prachi Desai, with music from Himesh Reshammiya.

A young man from Delhi, Abbas Ali (Abhishek Bachchan) has been drowning in his financial problems which lead him to his well wisher, Shastri’s house in Ranakpur where he comes down to have a proper job to take care of himself and his sister Sania (Asin). Abbas accidentally falls prey to an indistinct situation which makes him lie about his name in front of the villagers in Ranakpur. This uncertain incident plays a very important twist in Abbas’s life.

He lands up working as a supervisor under the strong Akhada king and an absolute lie hater Prithviraj Raghuvanshi (Ajay Devgn). Destiny forces Abbas to perpetrate a series of lies in front of his lie-hater boss! A single person acting as two different entities, Abbas’s topsy-turvy journey makes him lie, lie and keep lying to his boss who hates liars to the core. The fear of getting caught by his Akhada king lie-hater boss ultimately turns Abbas into an Absolute ‘Bol Bachchan’!

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