Box Office: Emraan & Vidya ‘jodi’ to ensure good footfalls for ‘Ghanchakkar’

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GHANCHAKKAR_2nd_30x40_FINWith ‘Yeh Jawaani Hai Deewani’, ‘Fukrey’ and ‘Raanjhanaa’ doing well, industry is in a buoyant mood. This should be further aided by the arrival of ‘Ghanchakkar’ which is carrying positive vibes. Talkie promos of the film have managed to garner some very good response. These should also ensure that at multiplexes, the film opens well and consolidates its position by close of Friday itself.

In fact this is also one of those rare Emraan Hashmi films which is expected to open better at multiplexes than single screens. Now that’s quite a shift from the days of ‘Aashiq Banaya Aapne’ and ‘Aksar’, the non-Bhatt films, which were some of his early successes. Of course one could have foreseen an even better start in the interiors and the single screens as well had the songs being set in a quintessential ‘Emraan Hashmi mode’. However since director Rajkumar Gupta has established an altogether different stage and setting for this film, he had a different choice of music which is more situational than massy.

Nevertheless, overall box office prospects of this UTV production look good and the film is expected to open on a decent note (around 50% mark) and then see gradual rise in collections with every passing show since the eventual product looks promising. Moreover, it is also a solo release of the week which would only help this film grow further which is seeing the arrival of Vidya Balan in a light hearted role after five back to back intense films (Kahaani, The Dirty Picture, No One Killed Jessica, Ishqiya, Paa).

Joginder Tuteja tweets @tutejajoginder

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