Box Office – Ki & Ka recovers 50% of cost before release

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Ki & Ka posterKi & Ka is the solo release of the week. Coming across as an interesting film, though primarily targeted at the multiplexes, the Balki directed affair is arriving at around 1600-1700 screens in India and around 500 in overseas. This is a good release size for a film belonging to the romcom genre.

The Kareena Kapoor Khan and Arjun Kapoor starrer should take a decent opening on Friday with around 40%-50% occupancy and as is the case with films belonging to this genre, the footfalls in evening and night shows would be the key. Word of mouth should be the driving factor for the film and that would define the kind of moolah that comes in on Saturday. That said, while Sunday shows from morning till late afternoon should do well for the film, there would be major impact felt in evening and night shows in case India reaches the finals of the T-20 tournament.

Post that though, it would be all Ki & Ka in the weekdays in case of good feedback as there is no competition whatsoever. Kapoor & Sons is now in its last leg and there is no other Hindi release from the past which is in the running. If things work out well for this Eros film, sky is the limit and it could well go the way of Kapoor & Sons.

From the business economics perspective, the film is coming across as a safe affair. Reason being that on the costs perspective, this 30 crore film (including P&A) has already recovered 13 crore through satellite, while 50% of the overall investment has been take care of through sales of ancillary rights. Rest of the amount should be comfortably recovered through theatrical revenue.

Joginder Tuteja tweets @tutejajoginder

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