Box Ofice – ‘Gunday’ being pitched as a 100 crore affair

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gundaytitlesongThe stage has been set, red carpet rolled out and trumpets ready to be blown. ‘Gunday’ is arriving amidst good buzz and hype which means if the content is good, sky is the limit for this Aditya Chopra production. The promo has clearly been one of the most liked on this side of the year, the songs are popular too, the ‘jodi’ of Ranveer Singh and Arjun Kapoor is looking good, Priyanka Chopra is adding a huge weight to the affairs while Irrfan Khan’s presence is only making the film look better. With the entire packaging right, Ali Abbas Zafar has a job in hand which is simple – ‘Deliver a good film’!

With good excitement amongst the audience, the film should open quite well at the box office, both at the multiplexes and the single screens. Releasing at a good screen count, an average opening around the 60% mark is on the cards with mass belt multiplexes and single screens expected to cross the 80% mark, which should be good enough to result in a very healthy total. Unless the film is a letdown (which doesn’t seem to be the case), the weekend should only gain further momentum, which anything in the upwards of 40 crore is a good possibility.

The film is already being looked at as a 100 crore success in the offering and with the advantage of solo release as well as Valentine’s Day occasion, ‘Gunday’ has in it to score well. As things stand today, this could well be the first bonafide hit of 2014.

Joginder Tuteja tweets @tutejajoginder

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