Bollywood star Farhan Akhtar, who is also founder of MARD (Men Against Rape and Discrimination), has launched a brand new song titled ‘Chulein Aasman’ together with popular music directors Salim-Suleiman. Produced jointly between MARD and Google’s Helping Women Get Online campaign, the song is themed around women and their right to do anything they want, without being forced in to submissive roles which restrict their freedom (which includes something as small as accessing the internet). In the opening of the video, it asserts that only 30% of internet users in India are women.
MARD has described the purspose of the song on its YouTube page where they mentioned the following. “‘Chulein Aasman’ is a song about female emancipation, a song about freeing women from the roles that they have been coerced into playing for centuries. It highlights the importance of equal opportunity, possibilities and the impact it can have on women.”
Check out the inspiring video to ‘Chulein Aasman’ below!
About MARD (as described on the video’s YouTube page):
MARD (Men Against Rape and Discrimination) is a progressive movement for a more gender equal world. MARD initiative focuses on creating awareness against the increasing number of crimes against women. It is an effort targeted at men to re-think their own value system and be the catalyst for change.
About Google’s Helping Women Get Online Campaign (as described on their website):
Helping Women Get Online is an initiative launched by Google in India, to empower women by enabling them to use the Internet.
India is one of the few countries in the world where the online audience is very skewed towards the male population, with only 30% of the active Internet users as women (Source: I-cube data, June 2013). Studies have shown that if women were to get online it would have a very positive impact on their lives, their status as well as the society.
Our endeavour at Google is always to use technology to better the lives of people. So with the aim of bringing a balance in the online space and to empower women, we have taken up the task of helping 50 million additional women get online by end of 2014.