Just recently we told you about Yash Raj Films special initiative to cater to its younger audiences with the launch of “Y-Films” supported by an adage that goes, “A New Studio with Films of the Youth, by the Youth, for the Youth’. The posters released at the launch were a simple logo embodying revolution. Now we bring to you the extremely cool animated film unveiled earlier today to kickoff the banner’s new logo and brand Y FILMS.
Designed and conceptualized by Nupur Bhargava of Invisible Rabbit, the 30-sec promo shows the journey of the conventional urban youth as he races past life juggling education, society and passion.
Apparently the first film from the new banner is Luv Ka The End which will release on 6th of May. Not much is known yet about this project, but you can be sure as soon as we know, we will let you in on the scoop!