When the makers of Babumoshai Bandookbaaz launched the poster of the film, the audience went crazy. Everyone was in complete awe of Nawazuddin Siddiqui’s badass avatar while he sat on a bike, casually eating a ladoo.
The credit for this brilliant idea goes to Rajeev Chudasama, Co-Founder of the renowned Marching Ants Advertising. Be it the posters of Om Shanti Om, or Gangs of Wasseypur, since its inception, Marching Ants Advertising has tried to break the trap of visual mediocrity and push the envelope in trying to create an entire narrative through just a poster.
Having worked closely with Mr. Rajeev Chudasama since his Wasseypur days, the two of them go way back and have had some of the greatest moments together.
“Every time we work on a project, I know there is always something exciting in store for us. Being an actor, I am unable to think about what the design would look like and how the result is going to turn out. But while we’re just thinking of these things, Rajeev Bhai is already present with the results,” said Nawazuddin Siddiqui.
Kushan Nandy, the producer and director of Babumoshai Bandookbaaz stated, “Rajeev Chudasama is the smartest guy in the art of Publicity Designing today. His ideas are innovative, in your face and at the same time they complement the film, never ever straying away from the essence of the film. Be it the recent poster of Nawaz on a Bike with a ladoo or the first idea of Nawaz’s butt scratching. The posters of Babumoshai Bandookbaaz will be remembered every time the film is mentioned.”