Dedh Ishqiya trailer Hits over 1 million views YouTube

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The trailer for Dedh Ishqiya is certainly making waves. The Indian black comedy and thriller film directed by Abhishek Chaubey stard Madhuri Dixit, Arshad Warsi, Naseeruddin Shah, and Huma Qureshi in the lead roles. Dedh Ishqiya, sequel to the successful and critically acclaimed Ishqiya trailer was launched on Facebook 8 lakh likes. The trailer that mentions the seven stages of love has hit now 1,120,763 views on YouTube and is still going strong!

Mansi Maroo the co-producer of the film says, “All the love the audience has for our previous film Ishqiya and Madhuri Dixit is rubbing of on Dedh Ishqiya. We are elated with the response we have received for the trailer on the digital platform. Since the film is based in a small town in Uttar Pradesh and has a lot of Lucknowi culture in it, we are focusing a lot on the Hindi belt. This is just the beginning of the promotions a lot more will be showcased along the way and we are now impatient to see the audience reaction to it.”

The team of Dedh Ishqiya has decided to promote the film around the term ‘Dedh’ which means one and half. The posters and promos of the film are being released on digital platforms either 1.30 am or 1.30 pm. Even the print advertisements are of one and half pages instead of the customary one page or two pages.

Khaujan (Naseeruddin Shah)and Babban (Arshad Warsi), the two romantic thieves are back in Dedh Ishqiya, sequel to the acclaimed and successful Ishqiya with their romantic adventures. And this time love will take them through the SEVEN STAGES OF LOVE … with the beautiful and dangerous Madhuri Dixit as Begum Para and Huma Qureshi as Munniya.

Producer Mansi Maroo says, “It is an interesting concept and has been beautifully portrayed too. Two of the characters, played by Naseeruddin Shah and Arshad Warsi, are having a conversation over a drink when Naseer saab educates him about the seven stages which are dilkashi (attraction), uns (attachment), mohobbat (love), akidat (trust), ibadat (worship), junoon (madness) followed by maut (death).”

“Vishal and Abhishek have a done wonderful job while depicting these stages.Also, Naseersaab too knows the language so it was easy for him to mouth those heavy-duty Urdu words. Arshad and others have done a lovely work on their dialogues and the final result has come out really well. Although there are some authentic words being used, Abhishek has made sure that it has some humour to it so that audience can understand them as well,” Mansi adds.

Other credits in Dedh Ishqiya include music by Vishal Bhardwaj, lyrics by Gulzar. The film is slated to release on January 10th, 2014. Dedh Ishqiya is produced by Vishal Bhardwaj Pictures Pvt. Ltd. and Shemaroo Entertainment

In case you missed it here is the trailer again!

Plus a bonus some stills and posters!

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