Deepika Padukone who turned 40 on January 5, marked her birthday by launching an initiative to empower the next generation of creative talent in the entertainment industry. Announcing the launch of ‘The OnSet Program’, Deepika declared she aims at empowering aspiring creative artists to pursue a career in Indian film, television and advertising industry, a platform for promising talent to be “seen, heard, and experienced.”
While the program will provide training opportunities to promising talent, it will also function as a launch play-field for individuals who have the relevant expertise and experience to lead their own projects. Writing, direction, camera, lighting, editing, sound designing, art direction, costume designing, hair styling, make-up artistry and production are the departments that will be available as part of the program’s first phase.
Sharing a video on her Instagram handle, Deepika shares, “This past year, I’ve been feeling very strongly about identifying incredible creative talent from across the country and beyond and giving them a platform to be seen, heard and experienced. I am beyond thrilled to announce the launch of The OnSet Program and truly cannot wait to introduce all of you to the next generation of creative talent”
More power to this empowered entertainer.
