Dolby Laboratories, Inc. (NYSE: DLB) and Yash Raj Films., today announced that the much awaited and anticipated movie, Dhoom:3 will be releasing in Dolby® Atmos™ – the revolutionary cinema sound technology. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience.
“We are really looking forward to the release of Dhoom:3 in Dolby Atmos which will help bring alive the action thriller for our audiences in the cinemas. Great audio has been one of the key attributes of the Dhoom franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie,” said Aashish Singh, Vice President – Production, Yash Raj Films Pvt. Ltd. “We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom:3.”
The Dhoom franchise has been a tremendous success among Indian audiences around the world, and Dhoom:3 is all set to pump up the adrenaline again. Produced by Aditya Chopra, DHOOM:3 is written and directed by Vijay Krishna Acharya, popularly known as Victor, who has written DHOOM & DHOOM:2. The movie will star Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra in lead roles.
All set to release on 20th December 2013, Dhoom:3 will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.
Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India said, “We are very excited and extremely delighted to work with one of the pioneers of the Indian cinema industry. Yash Raj Films have always set benchmarks in aiming to provide the best content to audiences not only in India but around the world. With Dhoom:3 in Dolby Atmos, the audiences would be treated to the most realistic cinematic experience amplifying the action, emotion, excitement and thrill of the movie, like never before.” He further added, “As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood’s cinematic experience.”
Dolby Atmos will offer the most advanced audio platform in cinematic surround sound that revolutionizes the experience of sound in entertainment. It allows movie makers a new level of creative control and ensures that audiences will experience the full impact of the sound mix. This technology gives filmmakers greater control over the definition and placement of sounds and is designed to help them unleash the full depth and power of their creative visions.
DHOOM:3, the next offering from Yash Raj Films from the most popular franchise in the Indian film industry, is already a much awaited media event of 2013. YRF anticipates the film to experience one of the largest theatrical releases worldwide ever seen by an Indian film. With a stellar star cast, the film aims to set a new benchmark amongst action films in Indian Cinema.
Once again the franchise will introduce a new modus operandi as it follows the path of police inspector Jai Dixit (Abhishek Bachchan) and his lovable sidekick, Ali (Uday Chopra), in their characteristic fight against crime. This time they come up against the charismatic and versatile, Aamir Khan, who will take up the mantle of the anti-hero and carry DHOOM:3 into hyper drive. The film also stars Katrina Kaif in a lead role.
Get ready to experience a Dhoom of a December with Dhoom:3 hitting the big screen in full Dolby Atmos sound on December 20th!
