Ekta R Kapoor’s Pavitra Rishta premieres on ZEE5 Global

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Pavitra Rishta.. It’s never too late, the upcoming sequel to ZEE TV and Balaji’s hugely popular TV show Pavitra Rishta is now streaming and to get you excited we have the trailer! Some love stories are eternal, and one such love story is of Archana and Manav, the lead couple of the show. Pavitra Rishta made history and the reel couple left a deep impact on its fans, so much so that even after a decade, Archana and Manav are still one of television’s favorite jodis.

Taking the legacy of the show forward, ZEE5 Global has released the trailer of the new avatar of the show Pavitra Rishta.. It’s never too late where Ankita Lokhande is reprising the role of Archana and Shaheer Sheikh is stepping into the shoes of Manav.

As seen in the trailer, the series is a romantic family drama centered around Manav and Archana, the quintessential daughter-in-law and son of every Indian family, and their two typical middle-class families. Unlike other romantic dramas, Pavitra Rishta…It’s never too late will see the beginning of a love story from where it was forced to end as Manav and Archana are conned into the sacred union of marriage by their families.

Nimisha Pandey, Head, Hindi Originals, ZEE5 said, “Pavitra Rishta is an iconic IP of ZEE and its success over the years has been a proof of Ekta’s unique ability to build everlasting characters which get etched in people’s hearts. We are very proud to reprise Pavitra Rishta on ZEE5 in its digital avatar and explore the potential of tapping into its large and still dedicated fanbase, along with those who have a penchant for real-life romance and shows meant for family viewing. Pavitra Rishta.. It’s never too late is the eternal love story of Manav and Archana told in a refreshing and compelling narrative.”

Archana Anand, Chief Business Officer, ZEE5 Global, said, “Pavitra Rishta has been loved by audiences around the world and we’re now thrilled to bring back this iconic show in an all-new digital format on ZEE5 for our global audiences. With Pavitra Rishta…It’s never too late, we hope to not only delight the existing fans of the show but also take this love story to an even newer audience across markets that is looking for compelling narratives.”

Ekta Ravi Kapoor, Joint Managing Director, Balaji Telefilms Limited, said, “Some shows and characters leave a big impression on you for years to come. Pavitra Rishta was one such show which impacted so many lives and received so much love and good wishes from fans across the world. There could not have been a better timing to bring back the show and honour the legacy of it. I am sure that the fans will give it as much love and acceptance as they did to the first season.”

Actor Ankita Lokhande said, “Rarely does one do a role or a project which transforms their lives completely. Pavitra Rishta was that project for me as the love I received from the audience for Archana’s character was unparalleled. So, how could I turn down the opportunity to reprise the role and continue the legacy of Archana? I am so grateful to Ekta and ZEE for reviving Pavitra Rishta and for having faith in me again. I am eager to see the audience’s reaction to Archuu all over again.”

Shaheer Sheikh shares, “It has been a rollercoaster of emotions for me – from the time I was offered the role to eventually being on set and shooting with this amazing unit. It’s been a challenging role to essay, but I have given it my all. In the process of shooting the show, I realised that ‘Manav’ is the most earnest and pure character I’ve ever played and in today’s day and age, such a character is a rarity! Now I only hope that our efforts resonate with the audiences.”

Actor turned producer Bhairavi Raichura’s 24 Frames Production has helmed the digital series which will be exclusively available on ZEE5 Global. Directed by Nandita Mehra, written by Nikita Dhond, Gautam Hegde and Ritu Bhatia, Pavitra Rishta…It’s never too late’ will premiere on ZEE5 Global on 15th September.

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