Eros International, the leading integrated studio within the Indian media & entertainment sector, announced today that it has signed multi-film content licensing deal with Rupert Murdoch owned Star TV, one of the leading entertainment channels in India.
The deal encompasses a selection of catalogue films from Eros’ strong content library of over 1900 titles, including Salman Khan’s Tere Naam and Hrithik Roshan’s Naa Tum Jaano Naa Hum.
Sameer Rao, Senior Vice President, Strategic Planning & Commercial, Star India Pvt. Ltd said, “It gives us immense pleasure to associate ourselves with a globally acclaimed studio of Hindi Cinema, Eros International. For us it’s a commencement of a long lasting relationship which we would like to extend with the licensing of many more blockbusters going forward.”
Pranab Kapadia, President – Distribution, Eros International, said, “This is just the beginning of a great relationship between Eros and Star, which are both leading players in the Indian entertainment domain. We look forward to working together more closely. According to PWC, the television sector in India is growing at over 22% CAGR and is slated to be worth over US$15 billion by 2012. With over 50% of programming content of Indian television networks being film based, Eros expects to see significant growth in TV syndication.”
Eros International recently also announced a series of major television syndication deals with Sony Entertainment Television and Sahara Television.
About Eros International plc
Eros International is a leading integrated studio in the rapidly growing Indian media and entertainment sector, involved in the production, acquisition and distribution of filmed entertainment content across current and emerging formats including cinemas, home entertainment, television and new media.
Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros has over three decades of market leadership in creating a global platform for Indian cinema. Strong globally recognised brand, extensive distribution network and an unrivalled library of over 1,900 films render Eros a steadfast market positioning today. In 2006 Eros became the first Indian media company to get listed on AIM, LSE. Eros operates in 5 continents and over 50 countries with diversified assets and worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man.
About Star TV
STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in ten languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, antv, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. http://www.startv.com/
