Eros International and Hope Productions’ Ki & Ka receives massive applause from audiences

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16jan_KiAndKa-Pic01Eros International Media Limited (Eros International), a leading global company in the Indian film entertainment industry, has announced an impressive opening weekend for R Balki’s Ki & Ka at the box office collecting Rs. 46.79 crore gross worldwide – Rs. 34.54 crore gross (Rs 25.23 crore Net Box Office) in India and Rs. 12.25 crore (USD 1.85 million) overseas, making it the third biggest opener this year. The film released in 1650 screens in India and 500 screens overseas.

With its contemporary, relevant and fresh concept, Ki & Ka starring Arjun Kapoor and Kareena Kapoor Khan is a fun and romantic film about breaking gender stereotypes. The film has been received with an extremely encouraging response from audiences, especially women and youth.

Speaking on the film’s opening, Nandu Ahuja, Sr. VP, India theatrical, Eros International Media Limited commented, “The fabulous response to this film goes to show how Indian audiences are welcoming and appreciating new unconventional concepts in Bollywood. The film has done especially well in all key metros and even tier two cities with positive word of mouth working for us”.

Pranab Kapadia, President, Marketing & Distribution, Eros International plc added on the film’s overseas performance, “Ki & Ka’s clutter-breaking concept has resonated well with the Indian diaspora in the overseas markets as well”.

Director R Balki added, “Audiences have given their verdict. I am happy that the film is being loved and appreciated by KIs and KAs all over”.

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