Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its global digital over-the-top distribution service, has recently added Eros Now’s eBuzz video content exclusively to the Eros Now Apple TV service. eBuzz provides Apple TV viewers with the latest detail on Bollywood events and news.
Eros Now launched on Apple TV in June 2016 and in July added an in-app subscription function. The addition of eBuzz content brings viewers closer to the exclusive sights, sounds and stars in the Indian Bollywood scene. Content will include breaking Bollywood news, behind the scenes interviews with the actors, and coverage of celebrities, music and fashion.
Rishika Lulla Singh, CEO of Eros Digital, said, “We are pleased to launch our eBuzz video content exclusively on one of our favorite platforms in the living room, Apple TV. Adding eBuzz to Apple TV advances Eros Now’s commitment to bringing exclusive Indian entertainment to viewers around the world.”
Eros Now showcases an extensive repository of Bollywood films and music videos across Apple TV’s presence in 80 key countries including India, the United States, United Kingdom, Canada, Australia and Malaysia. The Indian entertainment service comes with in-app features including full length movies, thematic curated playlists, subtitles, music video playlists, regional language filter, the Continue Watching function and access to a user’s Watchlist across all Eros Now platforms from TV to mobile, tablet and computer. Users can download the Eros Now app at the Apple TV App Store.