While Bollywood continues to evolve with bold storytelling and new-age narratives, so does the team behind BollySpice.com. Founder Faizan Qureshi, known for curating some of the sharpest voices in entertainment journalism, has quietly embarked on a parallel journey — into the world of growth marketing and data-driven storytelling.
Faizan is now also the founder of Magic Beans Agency – a boutique growth agency helping startups, ecommerce brands and even NGOs transform chaos into clarity – a much needed move in times of adversity seen in parts of the world.
“Launching BollySpice in 2003 taught me how to build an audience, stay consistent with content and adapt with data. That DNA is now deeply embedded into Magic Beans,” says Faizan, who is one of the three founders of the agency.
What is Magic Beans Agency?
Magic Beans is not your average growth agency. It helps companies set up solid analytics, create conversion-optimised websites, and build systems that turn leads into loyal customers. The agency has worked with nearly 100 startups over the last decade – helping them scale up, raise funding, and refine their growth playbooks.
While Magic Beans operates independently from BollySpice, the ethos is the same: create content that connects, and build systems that scale.
A Bollywood Connection?
Interestingly, Magic Beans has even advised film-adjacent startups — from online streaming platforms to merchandise brands — leveraging its deep understanding of audience psychology and engagement.
As Faizan puts it:
“Whether it’s a movie trailer or a product launch, the goal is the same – get people to care, click and come back.”
