Although she’s yet to announce her first film, Govinda’s vivacious daughter Narmmadaa Ahuja is proving to be a trendsetter with her canny understanding of the industry. For one, she’s already hired herself a professional image manager to announce her arrival, something that’s never been done before by debutantes. PR guru Dale Bhagwagar, who has managed the public images of stars like Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and Shilpa Shetty (who he turned into an international sensation during her stint in UK’s Celebrity Big Brother), is now handling Narmmadaa’s imaging.
Says Narmmadaa, “I found Dale over the internet, on Facebook. We got talking about various things, and then I realised he’d also handled the PR for three on my dad’s movies. I told him, I’d need someone like him soon and he immediately asked for my cell number.” With the trust factor in place, the net-savvy Narmmadaa consulted her father, had two meetings with the public relations expert and signed him on within the next three days.
The unique thing here is that they found each other over a medium like Facebook, which the publicist uses as a business tool. Let’s see, if more Bollywood actors and publicists follow this trend now.
Image Courtesy – Dale Bhagwagar Media Group
