Whispered figures on the cost of S S Rajamouli’s Varanasi announcement-event at Hyderabad’s Ramoji Film City vary from a relatively modest 10 crores to a staggering 15-18 crores.
And we are talking to those who know what they are talking about.
A source close to one of the actors in Varanasi spills the beans on the cost factor. “Both Mahesh Babu and Priyanka Chopra were paid a substantial amount to attend the event…around 2 (crores) each. Then setting up an event of this magnitude was no easy task. So yeah, the overall cost of the event was around 15 crores.”
Apparently JioHostar has paid approximately 6-7 crores for the telecast rights of the event. The rest of the cost for the event was shelled out by the producers.
“Which is not really much, if you look at the overall budget of Varanasi which is around 600 crores,” reveals the source.
