It is exciting times for Himesh Reshammiya fans. Himesh has joined forces with Zee Entertainment Enterprises Ltd for a project, which is titled Heeriye. The film will be jointly produced by HR Musik and the corporate’s content engine, Essel Vision. Heeriye will be set in Kanpur and is a romantic story with a social message. The film will also have a wonderful soundtrack.The search is on for a female lead and for the first time, the social media route will be used to find the actress #FindingHeeriye According to Times of India who spoke to Akash Chawla (Business Head of Essel Vision), Akash says, “It’s a beautiful love story with a relevant social message. The film requires a fresh face to play the title role opposite Himesh. We’ll soon introduce the format for which we’ll use the digital assets of the company to implement this hunt and create an easily accessible platform to discover young talent.”
The film will be directed by former film critic Vishal Mishra and will also feature actor Tigmanshu Dhulia in an important role. Times of India also spoke to director Vishal Mishra who said, “It’s a pleasure to have one of the biggest media houses of India backing my maiden directorial venture. It’s a unique love story woven in the current social scenario.” Heeriye is scheduled to go on floors this winter.
As a Music Director, Himesh’s forthcoming albums are the music of the Abhishek Bachchan and Asin starrer All is Well and Sooraj Barjatya’s magnum opus Prem Ratan Dhan Payo.
Stay tuned with BollySpice for further developments on Heeriye!
In association with www.himesh-reshammiya.com
