IIFA20: the Celebration of Indian Cinema, Will Take Place This September in Mumbai

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It is time for a homecoming with the 20th anniversary edition of the IIFA Awards being hosted for the first time ever in India in the home of Hindi Cinema, aka Bollywood, Mumbai. The spectacular event will be hosted in Mumbai this September. The star-studded annual ceremony is all set to witness a grand celebration of Indian cinema’s finest talent, glitz, glamour, global dignitaries, world media, fans and enthusiasts from across the globe right here in Mumbai -the heart of the very vibrant entertainment capital of the country marking the 20th celebration of the IIFA journey.

The principal partners for the prestigious 20th edition of IIFA are: Title Sponsor of NEXA IIFA Awards is NEXA, Colors Viacom18- Global broadcast partner; Brand partner: Tata Tea.

To give you a sneak peek into the upcoming IIFA festivities, a stellar line-up of star-studded performances are ready to enthral IIFA fans as always. Details will be shared over the next few weeks. Kick-starting the highly awaited world-class global phenomenon, The International Indian Film Academy Awards unveils a brand new logo to celebrate the 20th year anniversary with innovation and creativity as always.

The IIFA journey started at the Millennium Dome in London in 2000, and over 20 years has travelled through 12 countries and has hosted the event in 16 unique cities. It is the most significant IP that has originated from Asia and is recognised and respected globally. The nostalgia-filled experiences of IIFA have seen the brand travel from the dales of Yorkshire, to the lakes of Toronto, the glitz of NYC to the culture bedecked streets of Madrid and across key cities in Asia.  The journey over the past 20 years has seen IIFA evolve from a one night affair to a celebration comprising multiple events, with a focus on the community and bilateral relationships. The IIFAs host various events and activities relating to cinema, business, culture, music and fashion. This multi-faceted approach has led to engagement with a varied audience across live, digital and television platforms creating a phenomenal fan following now welcomed as the ‘IIFAns’.

With the growing popularity and recognition, today IIFA has evolved as a major international event and has become an institution in its own right and a brand that is synonymous with Indian cinema. Today, the brand enjoys a television viewership of over 800 million across more than 90 countries around the world. The impact of IIFA isn’t just measurable in terms of people enjoying or witnessing the world-class production & entertainment created by Wizcraft. What makes IIFA different is that while the scale of the event has grown in size it has created engagement opportunities to bring nations closer together with tangible and intangible benefits and opportunities in the areas of business, film-making, cultural exchange and education.

Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “The automotive industry has moved beyond ‘Retail Experiences’. It is about privileges now. From innovations to hospitality, the entire journey has become more evolved and indulgent. And NEXA’s association with IIFA awards is a wonderful testament to that fact. We are happy to take our relationship with IIFA into its fifth year. We are inspired by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives. NEXA is as much about innovative technology, as it is about global design and sophisticated style. In just four years we have touched a million hearts and the newest member to embody NEXA’s values is the all new exclusive 6-seater, the XL6. This premium MPV is all set to charm you with its looks and charm you with its premium interiors, leaving you truly inspired.”

Andre Timmins, Co-Founder-Director- Wizcraft International, said, “Wizcraft had set themselves the mission of putting Indian Cinema on a global platform by celebrating and recognizing the talent within our film industry with this annual global ceremony and we are delighted to celebrate the Homecoming edition in Mumbai the birthplace of Indian cinema. It is an exciting time for us to have created and sustained brand IIFA for 20 years. It is the only 21st century entertainment IP from Asia that has sustained over time. The journey has been memorable, eventful and magical to say the least. We are pleased to have this opportunity to celebrate our 20th anniversary in the home of IIFA & Hindi Cinema – Mumbai. I would like to thank the entire film industry who has helped and supported IIFA keeping the magic of IIFA alive, telling our story to the world. It is time to bring the world to India with IIFA and we are looking forward to another grand celebration with the entire film fraternity.”

IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”. The 20th Edition IIFA Awards aims to bring the magic of Indian cinema back to where it all began—from the shores of Mumbai to the aficionados of Indian cinema all over the world.

Fans and media are welcome to keep abreast of the latest news and details on IIFA and Hindi cinema by logging on to www.iifa.com or checking out the social media handles:

Instagram – https://www.instagram.com/iifa
Twitter – https://twitter.com/iifa
Facebook – https://www.facebook.com/IIFA/

About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India and an equally important objective is to create similar benefits in the host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions.

Wizcraft International promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com

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