It was Shaandaar affair for Shahid and Alia!

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15aug_Shaandaar-InviteTweets01Shahid and Alia had a ‘Shaandaar’ Monday! The duo is extremely happy with the trailer of the upcoming film and could not wait to reveal it to their fans. Shahid took to Twitter on Monday to invite his Shaandaar co-star Alia for the trailer launch. They engaged in a playful banter making their eager fans all the more excited.

In fact, Shahid and Alia decided to make their Shaandaar Evening all the more special for their fans by inviting some of them to be a part of it. Through a simple yet innovative activity by Fox Star Studios, fans were asked why they would love to be invited to the launch. Responses came pouring in from fans worldwide using #MyShaandaarInvite and within no time it was trending in India for six hours straight! Making the fans a part of the launch built a personal connect with the fans! The best entries were selected and were invited to the launch event, some of whom have received a personal invitation from Shahid and Alia themselves.

Shaandaar is an upcoming Indian romantic comedy film, directed by Vikas Bahl and produced by Karan Johar, Anurag Kashyap and Vikramaditya Motwane. It stars Shahid Kapoor and Alia Bhatt in lead roles, with Pankaj Kapur and Sanjay Kapoor in supporting roles. The film is set for release in 2015.

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