The question “Who is Sonu Dilli KKC?”, was finally answered by Fox Star Studios and Vishesh Films during the music launch of their much awaited movie Jannat 2. The music album was launched at the JW Marriott Hotel in Mumbai on the 3rd of April, 2012. The evening was graced by Emraan Hashmi, Esha Gupta, Mukesh Bhatt (producer), Kunal Deshmukh (director) and Pritam (music director).
The creators of Jannat 2 had built hordes of suspense around Sonu Dilli KKC (Kutti Kameeni Cheez) which is the central character in the movie played by Emraan Hashmi. Over the last few days, Sonu Dilli KKC was seen all over the auto-rickshaws, radio spots and popular social media. This promotional campaign of the character seemed to have worked for Fox Star Studios. Vijay Singh, CEO of Fox Star Studios India says, “We wanted to make Sonu Dilli KKC popular before the event and this was the best way to strike a chord with the right audience. The fact that media was talking about Sonu Dilli KKC before the event shows that our marketing initiative was successful”.
Emraan Hashmi made an unconventional back entry into the event with a loaded .38mm pistol in his hand and shot a glass that covered the stage, from which emerged the lead actress of the movie Esha Gupta with director Kunal Deshmukh. Esha Gupta, who is a model by profession makes her debut in Jannat 2 and seemed very excited for the release of the movie.
The video of the songs ‘Tu Hi Mera’ and ‘Tera Deedaar Hua’ were exclusively screened for the media present and Mukesh Bhatt commented, “I am happy that my friends from the media watched the videos before anyone else. Most of them came to me and said they loved it and that’s what made my day.”
Jannat 2 is not really a sequel to the 2008 blockbuster hit Jannat which was based on a man who was caught in the quagmire of crime. “I have never said it’s a sequel, it’s a franchise. Since Bhatts have so many movies that are already popular why not build it further and take it ahead.”, added Emraan who also played the character of Arjun in Jannat.
Director Kunal Deshmukh proudly talked about Jannat 2 stating that there is more to the movie than arms trade. “People should also look out for is the chemistry between Emraan and Esha. I feel everyone will talk about that once they watch them on the big screen”, added Kunal.
Slated for a world wide release on 4th May, 2012 which is right in the middle of the IPL season, producer Mukesh Bhatt daringly quoted that he is not scared at all to release the film during the cricket tournament. “In fact, it is the IPL has to be scared of Jannat 2 and irrespective of what happens in the IPL, there will be only one winner and it would be Jannat 2“, added Mukesh Bhatt. The music for Jannat 2 is out on Sony Music.