Come rain or shine put on your Kala Chashma to take swag to a new heights.
Featuring the hottest new pairing in Bollywood – Sidharth Malhotra and Katrina Kaif from the upcoming film Baar Baar Dekho – Kala Chashma has become a rage the world over.
Everybody seems to be grooving on the tunes of the this catchy number.
As soon as the song was out, it created a trailblazing record by crossing 4.3 million views in 24 hours and topped the position on iTunes. In fact only recently the song crossed 33 million views on YouTube.
Like this was not enough the ‘Kala Chashma’ rage made its way to the carnival city. Recently the track ‘Kala Chashma’ from the upcoming film ‘Baar Baar Dekho’ was played in Rio Olympics after the Indian team scored in hockey.
Now there is a #KalaChashmaChallange which is engulfing audiences worldwide.
A leading entertainment portal in India posted their video doing the challenge and got the attention of the Baar Baar Dekho team.
We invite you to upload your Kala Chashma Challenge and tag Baar Baar Dekho along with Sidharth and Katrina. Just use hashtag #KalaChashmaChallange and #getthekalachashmaswag
The best videos will get a shout out from Baar Baar Dekho and Excel Entertainment’s social media handle!
Presented by Eros International in association with Excel Entertainment and Dharma Productions, Baar Baar Dekho is directed by Nitya Mehra and will hit theatres on 9th September 2016. The first look from the track featuring new pair Sidharth Malhotra and Katrina Kaif has already swept audiences worldwide, taking the meaning of ‘swag’ to new heights. Kala Chashma is composed and re-created by Badshah and choreographed by leading dance sensations Bosco-Caesar and has become the party anthem this Summer.