Written and starring Lilly Singh, Doin’ It will have it’s world premiere at the prestigious film festival South by Southwest 2024. It tells the story of a 30 year old Indian-American virgin who gets a job teaching high school Sex Ed.
After teenage Maya is caught in a sexually compromising position, her mom moves the family back to India so Maya can learn proper discipline. Years later, she returns to the US to find funding for her teen-focused app, and gets a job as a substitute high school teacher so she can research her target demo. But when the principal assigns her to teach sex ed, Maya — who’s still a virgin— sets out on a quest with her best friend to make up for the high school experience she lost out on.
Anita Verma-Lallian is the founder of Arizona’s first female and South Asian-owned film production company, Camelback Productions – the first company of its kind with a focus on South Asian storytelling and Doin’ It is Camelback Productions’ first feature film. Doin’ It is a production with Likely Story, Unicorn Island and Camelback Productions, in association with 10mK and Elevation.
Directed by Sara Zandieh (The Other Zoey), the film also stars Ana Gasteyer (Mean Girls), Sabrina Jalees (“Search Party”), Stephanie Beatriz (“Brooklyn Nine-Nine”), Mary Holland (Happiest Season), Utkarsh Ambudkar (Blindspotting), Trevor Salter (“She-Hulk: Attorney at Law”), and Sonia Dhillon Tully (“Suits”).
Also at SXSW is a special panel discussion, Manifesting Mainstream South Asian Stories, takes place Monday, March 11 from 3pm-4pm. South Asians are developing a much larger footprint in the North American film industry with representation growing faster and broader than ever. Canada has especially been supportive of South Asian storytellers and our panel of experts will break down challenges, recent gains and how to keep building on this exciting momentum. Gitesh Pandya and Rohi Mirza Pandya from Box Office Guru Media will discuss the evolving realms of filmmaking with the multi-talented Doin’ It star/producer/writer Lilly Singh and producer Anita Verma Lallian with an Introduction from bestselling author and 10x SXSW Featured speaker Rohit Bhargava.
SXSW begin March 8th and runs through the 16th and Doin’ It screens on Tuesday, March 12 at 5:00PM at Stateside Theatre (WORLD PREMIERE), Wednesday, March 13 at 7:15PM at Alamo Lamar 5 and Thursday, March 14 at 11:30AM at Alamo Lamar 8.
To find out more and purchase tickets go to the SXSW site.
