Describing the vibe of Yash Raj Films new banner Y-Films, producer Ashish Patil said, “It is going to be one of the coolest, funkiest youth brands ever.” They plan to do that not only in the films they choose to make but also in the look, the logo, the promotions, the videos…everything!
They certainly have started out on the right foot with this incredibly cool animation.
Now check out what went into making it!
