From Meri Pyaari Bindu’s first introduction, fans certainly were eagerly awaiting to see more and YRF has come up with a novel concept for the trailer.
This is something really cool, we are not going to get just one trailer, no, it is going to be in five different chapters! These five looks will provide a wholesome insight into what this film is all about and are in sync with the film’s narrative, capturing a pulp fiction writer’s story.
One of the reasons that they decided to go with this unique concept is that Meri Pyaari Bindu covers the journey of 30 years that Bindu and Abhimanyu share- from ages 5 to 30. See, Meri Pyaari Bindu captures their story through the lens of the pulp fiction writer Abhimanyu. With Ayushmann Khurrana in the lead as Abhimanyu, and Parineeti Chopra as Bindu- the film has many moments that one can relate to- it’s a bond that evolves over time.
Producer Maneesh Sharma explains, “We felt this was the best way to present the film. So the chapter naturally lend themselves to the content and was also a new and exciting way to present a story of Abhimanyu and Bindu.”
Manan Mehta, VP Marketing and Merchandising, Yash Raj Films further explains, “In Meri Pyaari Bindu, we found a very fresh take on two characters and their journey through life. So while marketing this film, our effort is to give our audience a first hand and honest experience of the film. Also digital medium plays a lead role in marketing our content so our endeavour will be to entertain and engage our audience for the whole week with the trailer presented in 5 chapters for 5 days.”
Check out Chapter 1
Stay tuned we will bring you the entire trailer story so watch this space!
