‘Nashe Si Chadh Gayi’ from Befikre is the most-viewed Hindi song on YouTube

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It’s official – ‘Nashe Si Chadh Gayi’ from Aditya Chopra’s directorial, BEFIKRE has smashed all the previous YouTube records by becoming the most-viewed Hindi song of all time. The song has dethroned and outpaced some of the popular chartbusters of 2016-2017 to become the #1 Hindi song on YouTube. The song in fact has hit over 235 million hits! Whoa!

On release, ‘Nashe Si Chadh Gayi’ first shattered YouTube’s record for most views for a Hindi movie song in a 24-hour timespan. And within six months of its release, the song has clocked a whopping 235 million views on YouTube, not only becoming one of the fastest Hindi movie videos to surpass the 200 million view mark but also attain the #1 position as the most-viewed Hindi song on the video-sharing platform.

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Currently, Befikre official assets and UGC videos collectively count north of 1 billion views across YouTube alone.
‘Nashe Si Chadh Gayi’ has become a rage among dance enthusiasts and if you look up, YouTube is swarmed with ‘Nashe Si Chadh Gayi dance videos’ uploaded by dance enthusiasts across the world.

Speaking on this achievement, Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said, “We’re overwhelmed with the outpouring response, appreciation and traction the song has garnered over time. This one’s really changed the game.”

This song reigned chartbusters, music leaderboards and trends across various digital platforms. The current view count can be attributed to Ranveer Singh and Vaani Kapoor’s electrifying dance moves choreographed by Vaibhavi Merchant, catchy tunes composed by Vishal and Shekhar, Arijit Singh’s voice, Jaideep Sahni’s lyrics and the magical street setting of Paris.

Composers Vishal and Shekhar tweeted thanking the everyone involved and the fans for the success of the great song!

Choreographer Vaibhavi Merchant also celebrated on Twitter!

Stars of the film Ranveer Singh and Vaani Kapoor took to Twitter to share their excitment as well!!

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