London’s snazzy Mayfair Hotel witnessed the first ever Pakistani film to get a West End Premiere.
The premiere was attended by the likes of actress Sofia Hayat and Desi Rascals show on Sky cast member Yasmin Karimi who came out to support the Pakistani film industry with its most ambitious project to date.
Actress Sofia Hayat said, “Bollywood is obviously having its day, and now Pakistan is here, I think it sends out a message to everybody that we’re human beings, don’t classify us as Pakistani.”
Desi Rascals cast member Yasmin Karimi said, “It was a very beautiful movie, very deeply touching – I’m proud to say this film is a feather in the hat of Pakistani cinema.”
Leading actress of the movie Mahira Khan said, “It’s great to see the world support the Pakistani film industry. Bin Roye is a very ambitious project because it’s the first romantic genre film coming out of Pakistan since the 70’s. I think as an industry we are evolving and our fan base is growing worldwide.”
Bin Roye is a saga of obsession in love that develops jealousy and rivalry between two girls for one perfect match. Irtaza (Humayun Saeed) is Saba’s (Mahira Khan) center of universe. She loves him unconditionally. This perfect world of her’s is completely offset when Irtaza leaves for the USA for his higher education. There he meets the girl of his dreams and decides to marry her. Saba’s nemesis is her very own sister, Saman (Armeena Rana Khan) who had been adopted by her aunty and uncle at birth. With her fairy tale world distraught Saba turns bitter and cold. Bin Roye take its viewers through a play of fate, marriages, betrayals and death. Will there be a happy ending for for Saba and Irtaza or have their paths split forever.
The film has released during Eid.