Piku’s novel interactive concept for the special trailer launch

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The trailer launch of Shoojit Sircar’s Piku is just around the corner, and the makers have come up with a novel, interactive concept to launch the trailer.

Official sources reveal that the makers have created a special video starring Deepika Padukone for popular messaging service WhatsApp, encouraging guests and the media to bring their parents along to the trailer launch. It is probably the first of its kind initiative in a marketing and promotional campaign.

Given that Piku is a roller-coaster ride of a crazy father-daughter relationship essayed by Amitabh Bachchan and Deepika Padukone (with Irrfan Khan top lining the cast, in a pivotal author backed role), the makers thought it best to launch the trailer in an interactive ambiance amongst several parent-child pairs.

Piku is produced by MSM Motion Pictures, in association with Saraswati Entertainment Creations Limited and Rising Sun Films, and will release in UK cinemas on 8th May 2015.

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