Prem Ratan Dhan Payo kicked off Diwali celebrations on Twitter in style. The star cast of the film, Salman Khan and Sonam Kapoor surprised their fans on Twitter by launching a Twitter Diwali emoji of a diya yesterday wishing their fans a #HappyDiwali. This is the first time a Bollywood film has collaborated with Twitter on an innovation like this. Soon after Salman, Sonam and the official movie handle Tweeted, Twitter rolled out the emoji for all users. All users need to do is Tweet with this hashtag, #HappyDiwali and a Twitter emoji of a diya will appear next to it.
Speaking about this move, Shikha Kapur – Chief Marketing Officer, Fox Star India asserted that, “Prem Ratan Dhan Payo releases this Diwali and there could not have been a better way to engage with fans than this Twitter Diwali emoji! Fans have been eagerly awaiting the release of the film and the return of their beloved character Prem. We wanted to share the warmth and goodness of Diwali with them and make the festival more memorable. We are always looking at clutter-breaking ideas to engage with the audience in an innovative way. We are happy that the fans have loved it so much.”
Gautam. B. Thakker – CEO, EveryMedia Technologies added, “Prem Ratan Dhan Payo is one of the most anticipated movie of the year and with a Diwali release Twitter’s Diwali emoji seemed to be the perfect festive surprise for our fans. Emojis are a rage currently, the thought here was to get imaginative and customize it to our messaging. We are always on the lookout for innovative and relevant ideas, this proved to be a great way to engage with our fans.”
Pratiksha Rao, Head – Entertainment, Twitter India said, “The Twitter Diwali emoji is a colourful and delightful way to usher in the festival. This is the first time Twitter has launched a Diwali-special emoji, and we are excited to announce it with the cast of Prem Ratan Dhan Payo. The movie and the cast bring with them vibrancy and enthusiasm of the festive season and helps in engaging with users.”
Prem Ratan Dhan Payo is an Indian family entertainer, directed by Sooraj Barjatya. A Rajshri Productions’ film, presented by Fox Star Studios, Prem Ratan Dhan Payo stars Salman Khan, Sonam Kapoor, Neil Nitin Mukesh and Anupam Kher. The film is slated to release this Diwali i.e. November 12, 2015.