Priyanka Chopra has been named the new face of Guess! In announcing the campaign Guess wrote, “GUESS will introduce its new advertising campaign featuring the multiple award-winning, Bollywood icon, Priyanka Chopra. Priyanka, a former Miss World, actor, and recording artist, is one of the most recognized and celebrated talents in India and International cinema.
Priyanka is the first Indian to represent the brand and she says she honored to be the face of Guess. “For as long as I can remember, GUESS has been at the epicenter of fashion for women. I am honored to be face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what GUESS is all about.”
Paul Marciano, Creative Director GUESS says the the Priyanka is the perfect global brand ambassador, “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”
The incredibly gorgeous ad campaign, which interestingly was shot by rocker Bryan Adams, will hit in December!