Ajay Devgn, Kareena Kapoor & Rohit Shetty launched exclusive range of merchandise for their new movie Singham Returns. The merchandise includes customized popcorn buckets, lunchboxes and sippers. The event was held at a multiplex in Juhu, Mumbai.
President of PVR Pictures, Mr. Kamal Gianchandani, who was also present at the event said, “Cinema watching in India is changing at a dynamic rate. Today, the patrons demand a personal-visual treat when they walk in to watch a movie. Internationally, movie merchandising is extremely popular with cult movies like Star Wars, Harry Porter series, Jurassic Park and many more. PVR, being the industry leader, leaves no stone unturned to offer its patrons a global standard movie watching experience in the country.”
Check out the pictures from the event!