Ekta Kapoor is leaving no stone unturned to promote her keenly awaited voyeur fest, Ragini MMS.
Now she’s after Mumbai’s autos! The producer, who is on a multi-city tour to promote the scariest date movie, has tied up with over 2500 auto rickshaws in the city.
The back of these rickshaws has a sticker reading: Ragini Ka MMS dekha kya?
Says Ekta who is fresh out of receiving widespread acclaim for Shor In The City, “Ragini MMS is a solid product. Different ways of marketing a film without splurging is important.”
Ragini MMS releases nationwide on Friday, the 13th of May.
