It’s time to spin some magic this festive season! Baskin Robbins, the world’s largest chain of specialty ice cream shops, today announced a tie-up with Eros International, the leading London-listed Indian media and entertainment studio, for its upcoming family entertainment extravaganza film Aladin, at Mayfair Rooms, Mumbai. Actors from the movie – the very witty Riteish Deshmukh and the gorgeous Jacqueline Fernandez launched three delectable Baskin Robbins AladinIce Cream Flavors, linked to their characters in the film.
The three Aladin flavors, available at all Baskin Robbins outlets across India this October, are aptly named Choc ‘aladin (Malt flavored ice cream swirled with a chocolate fudge ribbon and chocolate bits) linked to Riteish Deshmukh’s character of Aladin, Princess’ Delite (Creamy Vanilla ice cream loaded with chocolate coated nuts and swirled with a chocolate ribbon), linked to Jacqueline Fernandez’ character of Jasmine and Ringmaster’s Whip (Devilicious chocolate ribbon and chocolate chips whipped into a sinful chocolate ice cream), linked to Sanjay Dutt’s character of Ring Master in the film.
The Ice Cream Major also announced a special consumer-focused promotion where any consumer who buys a Value Scoop from Aladin’s new range of ice creams stands to win exciting merchandise such as tattoos inspired on characters from Aladin and music CDs of the film. What’s more, the luckiest 200 consumers will win movie tickets for Aladin. Lucky winners will get a golden chance to mingle with Aladin & his lady love Jasmine.
Commenting on this association, Mr. Pankaj Chaturvedi, Executive Director – Foods Division, Graviss Foods Pvt. Ltd. said, “It gives us immense pleasure in partnering with Eros International to promote Aladin. We feel that launching ice creams named after film characters is a unique way to connect with our consumers who are largely youngsters. An association with a family entertainer expands our audience to children as well. This alliance is keeping with our strategy to associate with popular films and television programs as means to connect and interact with our wide target audience and offer continuous excitement and innovation at out outlets, all of which is required to build the Baskin Robbins ice cream brand and take it to newer heights.”
Mr. Sunil A. Lulla, President – Eros International, India, said “Aladin being a wholesome family entertainer, we are delighted to partner with a leading consumer brand like Baskin Robbins, which lends an opportunity for the film to reach out to its target audience in an innovative and fun-filled manner.”
So come and indulge in the best ice cream flavors in town this festive season, with friends and family. We know we are running out to get some but which flavor is the question!
