Riz Ahmed’s action comedy series, Bait, coming to Prime Video this March!

[socialBuzz]

We have your first-look images and special preview clip for the highly anticipated comedy series Bait, starring Riz Ahmed. All six-episodes will be available on March 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

Bait, stars Ahmed as Shah Latif, a struggling actor, whose last chance to hit it big comes in the form of an audition of a lifetime, to play James Bond. The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.

In a recent interview the actor shared the series is James Bond-esque but definitely not Bond James Bond. He explained, “It is about a character who wants to be perceived one way but actually feels another way. He wants to be thought of as desirable and decisive and alpha male enough to be Bond, but actually, his life’s falling apart, and he’s a bit of a mess.”

The series also stars Guz Khan as “Zulfi,” Sheeba Chaddha as “Tahira,” Sajid Hasan as “Parvez,” Aasiya Shah as ‘Q,’ Weruche Opia as “Felicia,” and Ritu Arya as “Yasmin.”

Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media. Ben Karlin executive produces and serves as showrunner alongside Ahmed. The series is produced by Jax Media and Amazon MGM Studios.

Watch this space for more!

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