Scenes from IIFA Press Conference NY

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The International Indian Film Academy began yesterday in the city of New York! The anticipation is building as IIFA travels to the United States for the second time. Known to be the center of entertainment, business, fashion and culture, the premiere edition of IIFA in New York is all set to be star studded event filled with splendor and revelry!

The 18th Edition of the IIFA Weekend and Awards began with an Official Press Conference held at the Metropolitan Ballroom at the Sheraton Times Square Hotel. The conference was attended by leading notable figures and members from the media, eminent Bollywood stars Salman Khan, Shahid Kapoor, Katrina Kaif, Alia Bhatt, Sushant Singh Rajput, Kriti Sanon, Varun Dhawan among others were in attendance as they welcomed the Biggest IFA ever in New York.

Check out some snaps and very fun videos from the Press Conference! A little informal but really lets you in on the fun!

First we have Alia Bhatt talking about being nominated and performing at IIFA

Then we have Cute Salman Khan (be sure to hit expand to see it much larger)

Salman and the crew sing Happy Birthday to Katrina!

They get down with DJ Bravo

Tonight the iconic MetLife stadium shall transform into an unforgettable musical experience at EROS NOW IIFA Rocks on July 14th with the Multi-talented Bollywood star Diljit Dosanjh kick-starting the performances. A never-seen-before medley and energetic performances from Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Jonita Gandhi, Neeti Mohan, Javed Ali, Haricharan Seshadri and Kamaal Khan among others will be seen with the legendary artist A.R. Rahman at IIFA Rocks. Bollywood’s Riteish Deshmukh and Manish Paul will host the sensational global event.

The final and most awaited event of the weekend is the NEXA IIFA Awards Co-presented by Eros Now Powered by VIVO, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at MetLife Stadium on July 15th featuring Saif Ali Khan and Karan Johar hosting the star studded night with dazzling performances by Bollywood megastars Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon, to name a few.

The NEXA IIFA Awards Powered by VIVO to broadcast on COLORS on Sunday, July 16th with the Green Carpet at 6pm followed by the Awards at 7pm.

Commenting on the occasion, Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement says, “The 18th Edition of IIFA Weekend And Awards is going to be one of our biggest ever IIFA Festival to date. We are bringing together the very best in music, fashion, dance extravaganza and celebration of Indian Film and we can’t wait for IIFA to take over the City of New York and America.”

Contributers: Anabel Castelán, Stacey Yount, Raj&Pablo

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