Fans are getting worked up as security increases on the set of Heroine. Aishwarya Rai Bachchan is said to have put on weight and changed her appearance drastically for her role in the film, and curiosity is getting the better of everyone. “Members of the crew are being frisked thoroughly. Junior artistes, who are most likely to leak pictures, have been banned from carrying mobile phones,” says the Hindustan Times.
Ash’s role is that of a Bollywood superstar whose fame and public image drag her down a spiral of alcohol abuse and failures. As a Bollywood superstar herself, Ash is a good choice for the role and a definite pull for audiences to see the film.
The extra security on set is also added promotion for the film. Sources say that Mrs. Bachchan will be gaining some weight and audiences are dying to see what her look will be. Siddharth Roy Kapoor, CEO of UTV says, “We are guarding Heroine’s look because it has interesting and never-seen-before sequences. We want audiences to look at them in one go when the film releases.”