The International Indian Film Academy (IIFA) Weekend & Awards proudly unveils its historic Silver Jubilee edition, a landmark celebration honouring 25 years of Indian cinema’s global legacy. Set to take place from March 8th to 9th, 2025, in the enchanting Pink City of Jaipur, Rajasthan, this milestone event promises an extraordinary fusion of cinematic artistry and cultural heritage.
The Silver Jubilee year of the International Indian Film Academy (IIFA) will kick off with an extraordinary celebration in Jaipur, this March. Set against the majestic backdrop of Rajasthan’s regal charm, the prestigious IIFA Weekend & Awards will seamlessly merge the timeless elegance of the Pink City with the glitz and glamour of Bollywood, setting the stage for an unforgettable series of festivities. Rajasthan, often referred to as the “Land of Kings,” is a treasure trove of rich cultural heritage, vibrant traditions, and historical significance. Its grand forts, opulent palaces, and timeless architecture echo the tales of its royal past, while its lively music, captivating dance forms and colourful festivals showcase the region’s deep artistic roots. From the intricate craftsmanship of Jaipur’s jewellery and textiles to the delectable flavours of its cuisine, Rajasthan’s culture is a harmonious blend of history, art, and celebration, making it the perfect host for a landmark event like IIFA.
Hosted by Karan Johar and Kartik Aaryan, the weekend will of course feature performances by Bollywood luminaries including Shah Rukh Khan, Shahid Kapoor and Madhuri Dixit to name just a few.
Shah Rukh Khan, the cinematic icon and a cherished star in IIFA’s remarkable 25-year journey, graced the Mumbai press conference. Sharing his excitement about being part of the milestone Silver Jubilee Edition in Jaipur, Rajasthan, Shah Rukh said, “Some of my most treasured memories are woven into the journey of IIFA and celebrating its Silver Jubilee in the vibrant city of Jaipur, Rajasthan, is nothing short of magical. From the iconic inaugural ceremony at the Millennium Dome in London to 25 years of unforgettable moments, IIFA has been a shining beacon of Indian cinema’s global resonance. It’s not just an event; it’s a legacy—a testament to the power of storytelling, culture, and artistic brilliance that transcends borders. To be part of this extraordinary journey fills me with immense pride and gratitude. As we gather to celebrate IIFA’s historic milestone, I eagerly look forward to reliving the magic and creating new memories with fans and friends in the heart of Rajasthan.”
This year’s theme, “Silver is the New Gold,” beautifully symbolizes this transformation: silver reflecting tradition and achievement, and gold embodying brilliance and aspirations. Over the past 25 years, it has become a powerful symbol of unity, fostering cultural connections and championing cinematic brilliance through its visionary journey. From its inception in 2000, IIFA has evolved into a transformative global platform, taking Indian cinema beyond borders and captivating audiences worldwide. The 25th edition of IIFA promises a spectacular three-day celebration. A Legacy of 25 Years: IIFA Announces Its Milestone Edition in Rajasthan’s Cultural Capital, and is set to take place on 8th -9th March 2025, Jaipur, Rajasthan. The festivities begin on Saturday, March 8th, with Sobha Realty IIFA Digital Awards Co-Presented By NEXA as they make their debut, celebrating the innovative brilliance of OTT and digital entertainment and underscoring IIFA’s embrace of the industry’s evolving landscape. The grand finale unfolds on Sunday, March 9th, with the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty, honouring cinematic excellence and celebrating Indian cinema’s profound impact on the global stage.
IIFA 2025 will unite the lights from Bollywood, South Indian cinema, and OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts. With a dazzling mix of cultural festivities, star-studded appearances, and breath-taking performances, it will pay tribute to the vibrant legacy and transformative power of Indian cinema.
Joining the esteemed IIFA co-founders — Andre Timmins, Viraf Sarkari, and Sabbas Joseph — at the IIFA Mumbai press conference were prominent dignitaries and partners, alongside the star-studded line-up at the press conference which included Kartik Aaryan, eagerly gearing up for his debut as the host of the world’s grandest celebration of Indian cinema. Alongside Shah Rukh Khan and Kartik Aaryan was Nora Fatehi is set to dazzle audiences with her performance at IIFA’s landmark 25th edition in Jaipur.
Marking a historic milestone of 25 years of excellence in Indian cinema, the IIFA press conference unveiled that this year the IIFA I Can Make A difference campaign would focus on the IIFA Green Challenge, a powerful collaboration with Challenge for Green (CFG), mentored by Rajasthan’s Forest & Environment Ministry and supported by the Industry Ministry. This initiative, part of IIFA’s ongoing commitment to sustainability, aims to drive environmental stewardship through actions like tree planting, with a tree planted for every person attending IIFA as a guest, celebrity or ticket-buyer. The #IIFA25 Garden will honor and immortalize in nature, IIFA winners over the years, and the campaign will continue IIFA’s legacy of promoting environmental sustainability, water conservation, and women empowerment, furthering its message of collective action for a better future.
Kartik Aaryan shared his excitement about hosting the landmark 25th edition of IIFA in Jaipur, Rajasthan, saying, “I am thrilled to celebrate the global success of Indian cinema in the vibrant heart of Jaipur, Rajasthan, as I take on the honour of hosting IIFA’s historic 25th-anniversary celebration this March. Making my debut as the host for the world’s biggest celebration of Indian cinema is something I have eagerly anticipated, and it’s the perfect way to kick off 2025. IIFA’s grand milestone in the Pink City promises an unforgettable spectacle for fans across the globe.”
Nora Fatehi expressed her excitement about performing at the IIFA Weekend and Awards, saying, “IIFA has always been a celebration of the best in Indian cinema, creating unforgettable memories for artists and fans across the globe. My journey with IIFA began in 2022, and this being my fourth consecutive performance on its grand stage, I continue to feel the unmatched love and energy of audiences who make this platform truly spectacular. As IIFA celebrates its 25th anniversary, it stands as a shining symbol of Indian cinema’s boundless creativity and universal appeal. Being part of this historic Silver Jubilee celebration in Jaipur, Rajasthan, is both a privilege and a moment of immense pride. I am incredibly excited to perform at IIFA’s monumental anniversary celebration and create yet another unforgettable memory with the fans and the IIFA family!”
Mr. Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association, “Zee is delighted to be IIFA’s official broadcast partner for the second consecutive year. Building on the incredible reach and engagement we achieved last year through our expansive linear and digital platforms, we are certain that this year’s special Silver Jubilee celebrations in Jaipur will exceed those milestones. With the largest Hindi movie library and strategic investments on wide range of movies through Zee Studios, Zee has firmly bet on India’s passion for its vibrant movie culture. Therefore, this collaboration with IIFA is a natural extension to our portfolio and we are confident of setting new benchmarks in cross-platform viewership this year and further solidify our leadership in showcasing the brilliance of Indian cinema and its talented artists to millions of households worldwide.”
Andre Timmins, Co-Founder of IIFA, expressed his excitement, saying, “Guided by the vision of our Honourable Prime Minister of India, Shri Narendra Modi, to boost tourism through innovation, we are proud to announce the 25th edition of IIFA—our monumental Silver Jubilee celebration—in the cultural heart of Rajasthan, Jaipur.
The year 2025 is not just a celebration; it marks a transformative milestone as we honour 25 years of fostering cultural exchange, championing cinematic brilliance, and creating unforgettable global experiences. This historic occasion sets the stage for an even brighter future of remarkable achievements. Over the past quarter-century, IIFA has celebrated the grandeur of Indian cinema while building a global platform that bridges cultures and celebrates cinematic excellence. This extraordinary homecoming edition will pay tribute to Indian cinema’s global legacy, uniting fans and film lovers from across the world. As we celebrate the vibrant tapestry of culture, with the regal charm of Rajasthan as IIFA’s magnificent backdrop, Jaipur will transform into the pulsating heart of Indian cinema for this iconic celebration. With Rajasthan as a stand-out destination, the Silver Jubilee of IIFA promises to be a dazzling tribute to the artistry, vibrancy, and enduring appeal of Indian cinema. Setting new benchmarks, this momentous anniversary will pave the way for many more extraordinary milestones to come.”
Anticipating unforgettable memories, IIFA 2025, with the Pink City as its host, sets the stage for electrifying performances and a celebration of cinema like never before! Watch this space for all the deets!
