Fitness enthusiast and Bollywood actor Shahid Kapoor was announced the brand ambassador of Reebok India in Bangalore on September 25th. The announcement was made on the occasion of the brand’s new store lunch at Brigade Road.
Making a grand entry in the city, Shahid captivated audiences through his performance which consisted of high energy fitness routines and a lot of engagement with the crowd present. Shahid’s electrifying act lit up the Reebok signage and delta logo atop the new store on Brigade Road. Looking super fit in stylish Reebok gear, Shahid revealed the new store to excited fans and fellow fitness enthusiasts who had gathered in hundreds to support the actor and be a part of Reebok’s fitness movement.
In line with its ‘Fitness is Life’ philosophy, encouraging young India to adopt to fitness as a way of life, Reebok is up-ing the fitness quotient of Bangalore with the launch of 6 more stores in the city in the next few months as part of its retail strategy for the city. These stores will be in addition to the existing 6 Reebok Fithubs in Bangalore.
Commenting on the launch, Silvia Tallon, Senior Marketing Director, Reebok India said, “It is double celebration for us! Not only are we delighted to be here in Bangalore today for the launch of our new store, but we couldn’t be happier to have Shahid join us as the Brand Ambassador. Shahid is someone who truly understands the meaning and importance of fitness in one’s life. His commitment to fitness is unmatched and he is an inspiration to one and all. As part of this association, we look forward to collectively inspiring millions of others to join the fitness wagon with Reebok, and what better city than Bangalore to kick start this partnership.”
Silvia added, “As part of our retail strategy and with renewed focus on Bangalore, we have 5-6 more stores in pipeline for the next 12-18 months. We are confident that we will receive a great response from the fitness enthusiasts of Bangalore, and that we will motivate others to join the fitness movement.”
Sharing his excitement on being in the city to launch the new Brigade Road store, Reebok Brand ambassador Shahid Kapoor said, “Bangalore has a great electrifying vibe and it is always amazing to be back here. I am thrilled to associate with Reebok India as their brand ambassador and join them in Bangalore today for the launch of their flagship store. I think my synergies with Reebok match as we both understand and endorse the need to be fit physically, socially and mentally. I can tell you all from my experience that that fitness is not a one-time thing, it is a lifelong commitment to yourself and your body. Since I spend a lot of my time on indoor training, I am a huge fan of their fitness collection that is extremely comfortable, performance enabled and super stylish. I am confident that fitness enthusiasts in Bangalore will love this fabulous fitness range as much as I do.”
Check out how Shahid and Reebok ‘up’ Bangalore’s fitness quotient with the launch of the Brigade Road store on September 25, 2017