PVR Pictures’ Step Up Revolution, the fourth installment of the unmatched Step Up movie series, is all set to hit the theatres on 3rd August, 2012. In a scintillating prelude to the film’s release, ace choreographer Shiamak Davar’s dance troupe ‘Shabop crew’ presented a medley from the dance themed film. Held on Sunday, July 29th at 5:30 pm at the Phoenix Marketcity Mall, Kurla, the performance combined Hip Hop and Street Funk with some groovy ethnic moves. This is the first time Reliance Digital, the main sponsors of the event, teamed up with PVR Pictures to promote a Hollywood Movie in India.
A group of 20 instructors from SDIPA (Shiamak Davar institute for the Performing Arts) participated in this dance act setting the mood for the much awaited Step Up blockbuster. It was choreographed by mentor Shiamak Davar himself.
Shiamak Davar elaborated, “Hip hop is already a big hit as a dance form among the youth in India. The idea was to highlight this style in a larger than life outdoor performance. The dance routine encapsulated the flavour of the movie while reinterpreting Hip Hop with Shabop’s characteristic new age moves.”
“We were keen on getting our upcoming film Step Up Revolution the kind of platform it deserves and reach out to its target audience using its principle theme of dance. Shabop’s performance was a unique way to create the right momentum for the film’s India release,” revealed Kamal Gianchandani, President, PVR Pictures.
The dance performance saw a horde of spectators across all ages cheering Shabop as they gyrated to peppy numbers from the film. They also were lucky enough to get to learn a step or two from the Shabop crew as they took the crowds through some of the dance steps from the film. Directed by Scott Speer, Step Up Revolution stars Kathryn McCormick of So You Think You Can Dance fame alongwith Ryan Guzman, Misha Gabriel, Peter Gallagher and Steven.