Starring Siddharth Malhotra and Janhvi Kapoor, em>Param Sundari is getting ready to release in cinemas internationally on August 29.
Along with this hit trailer, the music of Param Sundari has Hindi film music fans take notice, especially how effortlessly the tracks blend nostalgia with a contemporary vibe. After the twin success of ‘Pardesiya” and the trending sensation ‘Bheegi Saree’, the third track from the film dropped today and once again we hear a new groove. Titled ‘Sunn Mere Yaar Ve’, the track is a very urban love song, with a fresh contemporary vibe. The composer duo Sachin Jigar roped in the the very popular – Aditya Rikhari – who is a regular in all the audio charts – for ‘Sunn Mere Yaar Ve’.
The video has Sidharth Malhotra lip-syncing to Aditya’s soulful voice as he expresses what true love means to him for his Sundari, played by Janhvi Kapoor. The video has a some beautifully shot montages of the lead pair. Sunn Mere Yaar Ve promises to be the next favourite from the album, striking a chord with music lovers across all moods.
Saccha pyaar has a new sound, a new rhythm, a new heartbeat and it’s called ‘Sunn Mere Yaar Ve’, check it out!
Aditya Rikhari, sharing his excitement, said: “Being a part of Param Sundari feels truly special. ‘Sunn Mere Yaar Ve’ is my new Bollywood song, and I’m grateful to be a part of this film that I myself was looking forward to. Collaborating with someone like Sachin–Jigar, whom I deeply respect, has been an incredible experience. Siddharth and Jahnvi’s chemistry looks just amazing on screen, and I can’t wait for listeners to vibe with the track the way I did while creating it.“
Sidharth Malhotra praised Aditya’s voice and the track, saying: “‘Sunn Mere Yaar Ve’ is my kind of love song—the kind that lingers long after you’ve heard it. Bringing this emotion alive on screen was truly special, and I’ve always felt that love melodies have a unique place in my journey. Aditya’s soulful touch adds an extra charm to the track, and I hope fans experience that same magic when they watch and listen to it.“
Gaurav Chaturvedi, VP, Head of Commercial Music – Universal Music Group said: Aditya Rikhari is one of the most popular singers in today’s times and he resonates with the youth all across. To have him sing this song, with the melody of Sachin-Jigar, Amitabh Bhattacharya’s words, and of course, the scene-stealing visual chemistry of Sidharth and Jahnvi – we have a potential chartbuster in our hands. We are really excited to bring this song out as a part of the Param Sundari soundtrack. “
Three songs in, and the trailer opening to an overwhelming response, Param Sundari continues to build anticipation, leaving fans eagerly awaiting the full album and full film experience .
Param Sundari releases in cinemas internationally on August 29 through Marudhar Films.