Eros International, Excel Entertainment & Dharma Production have a very unique marketing move to introduce fans to their upcoming film Baar Baar Dekho, which stars Katrina Kaif and Sidharth Malhotra.
Instead of unveiling the trailer that gives a peek into the film, they will be launching a song. The song is a version of the popular Punjabi track Kala Chashma picturized on the stars of the story Katrina Kaif and Sidharth Malhotra.
Choreographed by Bosco-Caesar, the song is a remake of Amar Arshi’s 1990-Punjabi chartbuster,Tenu Kala Chashma Jajta Ve that continues to be a rage in nightclubs. The makers have acquired the rights of the song and it has been composed and recreated by Badshah.
Producer Karan Johar explains why he chose this track, “Kala Chashma 2.0 is a party starter and has been the heartbeat of the Punjabi music scene for over a decade. Our revamped and rejuvenated version has enhanced the energy to an altogether different level. Baar Baar Dekho is a celebration of life and love and we thought the song would encapsulate that ethos in the best possible way. It kickstarts our campaign and the trailer will be out soon after. Kala Chashma comes at the end of the film and leaves you with a huge smile on your face and a dance in your demeanour.”
Baar Baar Dekho is the directorial debut of Nitya Mehra, who has previously worked on Don, The Namesake and Lakshaya. Speaking about the track Nitya said: “Kala Chashma, or KC as I call it, is a celebratory song. Since Baar Baar Dekho is a film that celebrates relationships we wanted a banging number to announce the arrival of its trailer. It’s a fun, foot tapping, funky number that’ll put a swag in everyone’s step. Enjoy!”
The film, a love story with a twist, set to hit theaters on September 9th is directed by Nitya Mehra and co-produced by Ritesh Sidhwani and Farhan Akhtar.